Newbury BID Introduces Sponsorship Opportunities to Drive Business Growth

Newbury BID Introduces Sponsorship Opportunities to drive Business Growth

Newbury Business Improvement District (BID) has announced the launch of new sponsorship opportunities, aimed at supporting businesses and driving growth.

As a thriving market town with over 9,000 businesses and a population of over 158,000 residents, Newbury offers a prime location for businesses to flourish.

The Newbury BID team currently manages a membership of 500 businesses, providing a wide range of services outlined in the 2022 Business Plan, which was democratically voted on by businesses. These services include industry and local business forums, events to boost footfall, marketing support, collaboration with local authorities, and serving as a central hub for essential information such as funding and grants.

Through its B2C brand Visit Newbury, the BID hosts well-attended events throughout the year, ranging from seasonal Easter Trails and the official Newbury Christmas Light Switch On to festivals, installations, and more. These events create opportunities for businesses to increase their visibility and engage with a diverse audience.

With the launch of its new Voluntary Levy Payer & Sponsorship Opportunities Pack, Newbury BID is allowing businesses to tap into the vast reach of its audience and enhance their corporate social responsibility efforts. Newbury BID boasts an audience of over 178,000, primarily located in Newbury and its surrounding towns and villages. This engaged audience actively shares and interacts with the BID’s curated content across various platforms, including Facebook, Instagram, Twitter, and email. With continuous growth month-on-month, the reach ensures maximum exposure for sponsoring businesses.

The sponsorship opportunities offered by Newbury BID cater to various business needs and objectives. They include digital options such as Newsletter and Website Sponsorship and targeted social media promotions. Additionally, businesses can sponsor and participate in various events tailored to different interests and demographics, such as Talk Of The Town, Indies Newbury, Newbury Professionals Networking, and Business Training Workshops.

For businesses seeking wider exposure, Newbury BID provides sponsorship opportunities for popular events that draw significant crowds, including the Newbury Vegan Market, Newbury Artisan Market, Seasonal Family Trail, Psychopath Pub Trail, Summer Festival, and the highly anticipated Christmas Artisan Market featuring the Museum of the Moon installation.

Speaking of the launch of the new pack, Alison Drummond, Operations Manager, Newbury BID, said: “With a calendar packed full of events over the summer, like the Festival of the Moon and our Summer Fair, there are ample opportunities to drive footfall and build your Newbury business with us. We have amazing sponsorship and partnership opportunities up for grabs, which will not only benefit your brand but give back to the community in Newbury.”

Sponsorship packages start from £300 + VAT and offer extensive branding opportunities, inclusion in PR and communications, banners at events, website exposure, and much more. Bespoke sponsorship options are also available upon request, allowing businesses to tailor their involvement to their specific marketing goals. To seize these exceptional sponsorship opportunities and enhance your brand’s presence in Newbury, businesses are encouraged to reach out to Alison Drummond at info@newburybid.com, as the number of sponsorships is limited to ensure maximum impact and exposure for each participating company.


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