BID PROJECTS
Visitors
Increasing visitor footfall and engagement with town centre businesses through positioning and promotion of the Visit Newbury brand
Businesses
Increasing business investment in Newbury and supporting existing and new businesses to thrive in the town
MARKETING & PROMOTION
Establishing and growing the Visit Newbury brand through clear and compelling storytelling via digital and physical marketing, evidenced with measurable results
Delivering a PR and communications strategy to promote Newbury and our town centre projects to local, regional and national audiences
Creating advertising and promotional opportunities for local businesses, including free social media promotions to our 19k+ following and via the Visit Newbury website
Sponsoring key town centre events and competitions in partnership with other town centre stakeholders
ATTRACTIVE TOWN CENTRE
Delivering a Grimebusting scheme for deep cleaning of the town centre, including chewing gum and graffiti removal
Working with local authorities and key stakeholders to improve the visual appearance of the town centre and vacant units, whilst working to increase occupancy by attracting new businesses to the town
Liaising with retailers, charities, and authorities to manage the appearance of shop fronts and eradicate fly-tipping
Managing seasonal decorations, including bunting during the summer months and a Christmas tree and lights during the festive season
OUT & ABOUT AND EVENTS
Delivering a Town Ranger scheme to (1) provide on-hand assistance to businesses, (2) provide a concierge service to welcome town centre visitors, and (3) work with Thames Valley Police to minimise anti-social behaviour and criminal activity
Managing buskers, pedlars, charity collectors, and commercial trading within the town, including hiring out commercial spaces in Northbrook Street, Bartholomew Street and the Market Place for promotions and events
Delivering and managing events and specialist markets, including a monthly Artisan Market, annual Vegan Market, the annual Christmas Lights Switch-On and Crafty Craft events, and seasonal trails
BUSINESS SUPPORT & INCOME
Undertaking quarterly one-to-one business visits to listen, consult with and advise, and lobbying to represent businesses’ voices and views on key town centre matters
Providing free training and webinars on a variety of topics, e.g. public heath guidance delivered in partnership with the Public Protection Partnership, marketing strategy training, and Q&A sessions with key experts
Providing weekly business communications via email to keep businesses informed about relevant town centre news
Managing the town centre’s CCTV provision and crime reduction scheme
